The adventure starts after you have landed
“The ambitious part was making them pretty and scalable,” says Tommi Rapeli, Creative Director at Fake Graphics. “In collaboration with SEK & Grey we created these cartoonish characters for Finnair’s summer flights campaign,” he continues, “the images are monumental and include a vast number of elements the client can resize or switch on and off. We were asked for maximum flexibility: the pictures ended up in tram stops, magazines, web pages, and newspaper strips. For this titanic amount of formats it was vital to guarantee extensive cropping possibilities and the option for a third party to adjust details with ease: not only we made it, but we managed to mix a vibrant new look with elements of the classic Finnair style, creating a refreshing taste of vacation.”
