Hienot on kun perkele!
Evolution is a tricky game: infusing a classic icon like the Joker from Veikkaus Lotto with a brand new personality is a bet only experienced players can place. To win it, though, you need a team of professionals like the one composed by TWBA\PHS, photographer Marko Rantanen and Fake Graphics. The new Joker is crafted combining the plastic aesthetic of cartoons with hyperrealism: his striking pose, details and proportions make him stick out from whatever format, being it a magazine, a bus stop poster or a newspaper. Or, how AD Tuukka Tujula would say: "Hienot on kun perkele!"
