Battery Juiced

Devil is in the Details

“If you were to build the machine depicted in the animation, you would realize that every little part we put in there has a real function”, says Fake’s Creative Director Ville Vaajakallio. “When Contra approached us with this project on the behalf of Sinebrychoff/Battery, we were thrilled about the idea of an orange press robot. Luckily the mood board didn’t included details on the machine, so we had enough space to develop the coolest bots we could think of”. With a process not too far from reverse engineering, the team started to expand the concept for the scene and eventually came up with a realistic representation of robotic arms and tools. “A consistent degree of tuning was involved into the design of mechanical parts. The animation ended up with thousands of moving pieces, and we had to plan the whole thing with thoughtful precision to make sure that all of them were perfectly working together”, says Fake’s Technical Director Antti Herva. “The most challenging thing was the amount of details”, he continues, “Initial animatics were made with simplified proxy geometry: we anticipated that the final setup, counting millions of polygons, was going to be a behemoth”.  
Once the bottle-molding part was nailed down, all the rest looked like a piece of cake. “Postproduction went smooth”, concludes Antti, “Fake has extensive experience in rendering industrial materials, smoke and liquids, and the final result is there for you to see”. As many here could confirm, devil is in the details.  

Print this page

Site by Satama Flash Fabriek