Watching becomes sweet with Malaco TV Mix
Malaco TV Mix has been for years the candy bag of choice for TV and movie aficionados all around Finland. Along with a brand new design for the package comes a relaunch cross-media campaign created by PHS\TBWA together with Fake Graphics. Planned to surprise viewers during commercial breaks, this series of 5 seconds animations bends and twists a TV test screen into a burst of sweetness for increased mouth-watering. Specific versions have been created also for pre-show screening at movie theaters and for Downtown Digital screens, making the best use of both channels to maximize brand awareness.
