It takes all shapes
For Marimekko's modern classic Tasaraita, Bob Helsinki and Fake really wanted to show the iconic t-shirt is for everyone. Briefed to produce readily identifiable pop culture characters that will see use outside this advertisement, Fake went to work designing, modeling, and retouching a host of body shapes. Extensive drafts made the happy parade's shape and the initial 3D scene gave exact focal lengths for the photos of animals, people, and toys. Creative Director Tommi Rapeli sketched constantly through the shoot to make sure the riot of figures of different sizes looks just right. Character design by Jaakko Syvänen and Mikko Vormala.
