2 but not 2
Thirty seconds and a mission: keeping children’s usage of electronic entertainment under the limit of two hours per day while promoting an equivalent amount of time spent in healthy outdoor activities. Such an intense overview needed two things: a clear-cut message for parents and a magnetic, slightly retro-looking character able to amuse young Finns. Taivas and Fake opted for an essential and iconic presentation—fitting also Nuori Suomi’s brochure prints—with a challenging cartoon pace to keep the vision compelling and the meaning transparent.
