It fell from the sky
If you like to hang around the city center of Helsinki, you might remember what Rustholli did in Narinkkatori during the first weeks of January. If you don’t, either your memory is not like in the good old days or you missed a crazy internet-borne campaign intended to show the world how good these guys are in renovating houses. Step one, they placed a 42 square meters cargo container in front of the Kamppi Shopping Center. Step two, they turned it inside out, allowing the public to see what their job is all about: from six cold metal walls to a warm and welcoming house in no time. So welcoming, in fact, that somebody was happy to pay to sleep over for the weekend.
You might wonder, how did the container end up over there? Fake and Hasan & Partners know the truth: it fell from the sky. Created combining real video footage (as it would be recorded by panicked tourists) and precise 3D camera tracking for the excited movements, this internet campaign teaser was projected on the wall screen of Kamppi Shopping Center and it’s now part of the viral marketing strategy of Rustholli on YouTube.
