SoBe Pure Rush Energy Drink
This stunning image is a teamwork of W. Steinmann, photographer Kimmo Virtanen and Fake Graphics. It was made for campaign in Norway with main focus on various outdoor media.
The first thing to consider in the production was the wide range of different aspect ratios needed. Their scope was to cover the extreme landscape shape of metro billboards as well as magazine single page ads in a beautiful and meaningful way -with a single image!
Rigorous planning and positioning of image elements both in photo session and CGI was needed to get the desired result. This was followed by careful retouch to combine all elements created with different tools to seamless image. Fake is purely proud of the result!
