Tolu detergent

Summers past

This work is a collage of images of summer, straight from the common Finnish subconscious from early modern Finland to present day: a period that also span the reign of the classic Tolu detergent. This in mind, Fake had vintage family photos collected from the client and the production team, first as reference, but eventually some of them made the final cut! Hey, it does not hurt to turn the customer into cameo ad celebrities every now and then. In charge, Animator Tero Suomela filled the 2.5D space with summer scenery animated to the tune from Humina Ltd. Retouch by Fake's digital artists, in addition to which the illustrated elements were drawn by Raine Kuusi and Pauli Pehkonen, and Production designer Jaakko Syvänen.

Agency

TBWA\North

Client

Henkel

Director

Fake

Production Company

Fake

Subject

Animals & Nature, People & Characters

Techniques

Animation, Film

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