Tolu Dish Washing Liquid

In full bloom

In Tolu’s new commercial, the ongoing collaboration between Fake Graphics and the illustration agency Agent Pekka reaches finally full bloom. In fact, the realistic water-colored pencils of Pekka’s new talent Helmi Sirola, combined with Fake’s 2.5D in-house technology, depict with modern grace a radiant Finnish day.

Fruit of a joint creative meeting with North, the concept of the animation raises awareness of the just renovated Tolu line, featuring in all the frames references to the design and characteristics of the products.

Client

Henkel

Agency

TBWA/North

Director

Fake

Production Company

Fake

Subject

Animals & Nature, People & Characters

Techniques

Animation, Film, Paint & Illustration

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