Hot metal
Fake has long experience in and is renown for the metallic sheens, gleams, and shines of automotive work. This TV spot animation designed by Publicis for Audi is beautifully minimalistic in color and animation. The highlight effects illustrate the transformation from plain-vanilla (if there is such) Audi A6 into the feature-laden special offer model, and the price, set in hot metal, drive the point elegantly but with force.
